TY - JOUR
T1 - Watching TV Series with Horror Content
T2 - Audience Attributes, Motivations, Involvement and Enjoyment
AU - Lin, Carolyn A.
AU - Xu, Zhan
N1 - Publisher Copyright:
© 2017 Broadcast Education Association.
PY - 2017/10/2
Y1 - 2017/10/2
N2 - This study is the first to explore the motivational, cognitive, affective, and personality factors that influence the enjoyment of and exposure to TV series with horror content. The most-watched TV series identified by 411 study participants were examined in the study. Results indicate that personality traits significantly predict cognitive and affective involvement with these programs and viewing motivations. Viewing motivations significantly influence viewers’ cognitive and affective involvement with these TV series as well as their viewing enjoyment and frequency. While positive affect and negative affect are significant predictors of viewing enjoyment, viewing enjoyment has a positive effect on viewing frequency.
AB - This study is the first to explore the motivational, cognitive, affective, and personality factors that influence the enjoyment of and exposure to TV series with horror content. The most-watched TV series identified by 411 study participants were examined in the study. Results indicate that personality traits significantly predict cognitive and affective involvement with these programs and viewing motivations. Viewing motivations significantly influence viewers’ cognitive and affective involvement with these TV series as well as their viewing enjoyment and frequency. While positive affect and negative affect are significant predictors of viewing enjoyment, viewing enjoyment has a positive effect on viewing frequency.
UR - http://www.scopus.com/inward/record.url?scp=85035749662&partnerID=8YFLogxK
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U2 - 10.1080/08838151.2017.1375503
DO - 10.1080/08838151.2017.1375503
M3 - Article
AN - SCOPUS:85035749662
SN - 0883-8151
VL - 61
SP - 638
EP - 657
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 4
ER -