User engagement in an open collaboration community after the insertion of a game design element: An online field experiment

Ana Paula O. Bertholdo, Claudia De Melo, Artur S. Rozestraten, Marco Aurélio Gerosa, Heather L. O'Brien

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

Gamification has been proposed as a possible solution to low user engagement in open collaboration communities. However, most studies do not present statistical analyses and few studies analyze the criterion validity between behavioral and self-reported engagement measures. This study seeks to understand whether gamification contributed to greater behavioral and self-reported engagement in an open collaboration community. We conducted an online field experiment to analyze user engagement in two versions of a new feature, with or without a game design element (Progress bar), with 36 and 37 users, respectively. A subset of the participants (18 users) answered an online questionnaire about their engagement with the system. We found that the group of users with the highest self-reported engagement scores performed the most actions, and users who accessed the Progress bar performed the highest number of actions. More studies are needed to better understand the relationship between each action and the engagement.

Original languageEnglish (US)
Title of host publicationAmericas Conference on Information Systems 2018
Subtitle of host publicationDigital Disruption, AMCIS 2018
PublisherAssociation for Information Systems
ISBN (Print)9780996683166
StatePublished - 2018
Externally publishedYes
Event24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018 - New Orleans, United States
Duration: Aug 16 2018Aug 18 2018

Publication series

NameAmericas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018

Conference

Conference24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
Country/TerritoryUnited States
CityNew Orleans
Period8/16/188/18/18

Keywords

  • Engagement
  • GLAMs
  • Gamification
  • Open collaboration communities
  • Progress bar
  • UES

ASJC Scopus subject areas

  • Information Systems

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