Trends and controversies

Hsinchun Chen; Yulei Zhang

doi:10.1109/MIS.2011.21

Trends and controversies

Hsinchun Chen, Yulei Zhang

Business, The W.A. Franke College of (CoB)

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

The rich social media data generated in virtual worlds has important implications for business, education, social science, and society at large. Similarly, massively multiplayer online games (MMOGs) have become increasingly popular and have online communities comprising tens of millions of players. They serve as unprecedented tools for theorizing about and empirically modeling the social and behavioral dynamics of individuals, groups, and networks within large communities. Some technologists consider virtual worlds and MMOGs to be likely candidates to become the Web 3.0. AI can play a significant role, from multiagent avatar research and immersive virtual interface design to virtual world and MMOG Web mining and computational social science modeling. This issue includes articles with research examples from distinguished experts in social science and computer science. Each article presents a unique research framework, computational methods, and selected results.

Original language	English (US)
Article number	5714206
Pages (from-to)	80-89
Number of pages	10
Journal	IEEE Intelligent Systems
Volume	26
Issue number	1
DOIs	https://doi.org/10.1109/MIS.2011.21
State	Published - Jan 2011

Keywords

AI
Intelligent systems
massively multiplayer online games
social media
virtual worlds

ASJC Scopus subject areas

Computer Networks and Communications
Artificial Intelligence

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10.1109/MIS.2011.21

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abstract = "The rich social media data generated in virtual worlds has important implications for business, education, social science, and society at large. Similarly, massively multiplayer online games (MMOGs) have become increasingly popular and have online communities comprising tens of millions of players. They serve as unprecedented tools for theorizing about and empirically modeling the social and behavioral dynamics of individuals, groups, and networks within large communities. Some technologists consider virtual worlds and MMOGs to be likely candidates to become the Web 3.0. AI can play a significant role, from multiagent avatar research and immersive virtual interface design to virtual world and MMOG Web mining and computational social science modeling. This issue includes articles with research examples from distinguished experts in social science and computer science. Each article presents a unique research framework, computational methods, and selected results.",

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note = "Funding Information: The Virtual World Exploratorium proj ect is a major collaborative effort involving numerous educational institutions, industrial partners, and sponsoring agencies. The academic institutions are North-western University, University of Southern California, University of Illinois at Urbana-Champaign, University of Chicago, and University of Toronto. The data for this research has been provided by Sony Online Entertainment, Linden Lab, and Kingsoft. This research has been sponsored by the US National Science Foundation, the Army Research Institute, the Air Force Research Laboratory, and the Army Research Laboratory through a Network Science Collaborative Technology Alliance (CTA) award. Funding Information: This material is based on work supported in part by grants DOD HDTRA-09-0058, NSF CNS-070933, NSF CBET-0730908, and NSF IIS-0428241.",

year = "2011",

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Trends and controversies

Abstract

Keywords

ASJC Scopus subject areas

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