Transforming culture: Creating and sustaining a better manufacturing organization

Elizabeth K. Briody, Robert T. Trotter, Tracy L. Meerwarth

Research output: Book/ReportBook

19 Scopus citations


Transforming Culture offers a discussion and exploration of American work culture that can serve as a guide for organizational-culture change through the description and explanation of a model for change used at GM. The book describes the model, discusses culture-change tools that were derived from it and descriptions of how the tools work.

Original languageEnglish (US)
PublisherPalgrave Macmillan
Number of pages217
ISBN (Electronic)9780230106178
ISBN (Print)9781137408198
StatePublished - Jan 1 2010

ASJC Scopus subject areas

  • General Business, Management and Accounting


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