Toward an Audience-Centric Framework of Corporate Social Advocacy Strategy: An Exploratory Study of Young Consumers from Generation Z

Ioana A. Coman, Shupei Yuan, Jiun Yi Tsai

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Fingerprint

Dive into the research topics of 'Toward an Audience-Centric Framework of Corporate Social Advocacy Strategy: An Exploratory Study of Young Consumers from Generation Z'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology