The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes

Kineta H. Hung; Stella Yiyan Li

doi:10.2501/S002184990707050X

The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes

Kineta H. Hung
, Stella Yiyan Li

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	485-495
Number of pages	11
Journal	Journal of Advertising Research
Volume	47
Issue number	4
DOIs	https://doi.org/10.2501/S002184990707050X
State	Published - Dec 2007
Externally published	Yes

ASJC Scopus subject areas

Communication
Marketing

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AU - Li, Stella Yiyan

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JO - Journal of Advertising Research

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The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes

ASJC Scopus subject areas

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