The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes

Kineta H. Hung, Stella Yiyan Li

Research output: Contribution to journalArticlepeer-review

274 Scopus citations
Original languageEnglish (US)
Pages (from-to)485-495
Number of pages11
JournalJournal of Advertising Research
Issue number4
StatePublished - Dec 2007
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

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