Abstract
Graphical displays of business and accounting information are widely used as decision aids. Theoretical work in visual perception indicates graphs that exhibit certain characteristics create visual illusions that may result in biased decision making. This paper reports the results of an experiment that demonstrates how such two-dimensional and three-dimensional visual illusions cause viewers to make biased comparison judgments. The experiment also shows that these decision biases can be mitigated by including gridlines in both two- and three-dimensional graphs.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 23-42 |
| Number of pages | 20 |
| Journal | Journal of Information Systems |
| Volume | 24 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2010 |
Keywords
- Bias in decision making
- Graphs
- Gridlines
- Visual illusions
ASJC Scopus subject areas
- Management Information Systems
- Software
- Information Systems
- Accounting
- Human-Computer Interaction
- Information Systems and Management
- Management of Technology and Innovation