The Effect of Holidays on Hotel Daily Revenue

Fred J. DeMicco; Yan Lin; Ling Liu; Lídia Rejtõ; Srikanth Beldona; Diccon Bancroft

doi:10.1177/1096348005284489

The Effect of Holidays on Hotel Daily Revenue

Fred J. DeMicco, Yan Lin, Ling Liu, Lídia Rejtõ, Srikanth Beldona, Diccon Bancroft

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact of holidays on the hotel industry. The purpose of this study was to examine the impact of holidays on hotel daily revenue. Using daily occupancy data of the U.S. lodging industry between January 2000 and February 2004, the study found a significant holiday effect prevalent in the hotel industry. Findings indicate that individual effects of holidays on hotel daily revenue differ significantly from one to another. In addition, some holidays have differential impacts depending on the day of the week on which they fall. Findings can be used to develop more targeted strategies by the lodging industry as a whole.

Original language	English (US)
Pages (from-to)	117-133
Number of pages	17
Journal	Journal of Hospitality and Tourism Research
Volume	30
Issue number	1
DOIs	https://doi.org/10.1177/1096348005284489
State	Published - 2006
Externally published	Yes

Keywords

daily revenue
economic impact
holiday effect
lodging industry

ASJC Scopus subject areas

Education
Tourism, Leisure and Hospitality Management

Access to Document

10.1177/1096348005284489

Cite this

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AU - DeMicco, Fred J.

AU - Lin, Yan

AU - Liu, Ling

AU - Rejtõ, Lídia

AU - Beldona, Srikanth

AU - Bancroft, Diccon

PY - 2006

Y1 - 2006

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AB - The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact of holidays on the hotel industry. The purpose of this study was to examine the impact of holidays on hotel daily revenue. Using daily occupancy data of the U.S. lodging industry between January 2000 and February 2004, the study found a significant holiday effect prevalent in the hotel industry. Findings indicate that individual effects of holidays on hotel daily revenue differ significantly from one to another. In addition, some holidays have differential impacts depending on the day of the week on which they fall. Findings can be used to develop more targeted strategies by the lodging industry as a whole.

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The Effect of Holidays on Hotel Daily Revenue

Abstract

Keywords

ASJC Scopus subject areas

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