TY - JOUR
T1 - The education influencer
T2 - A new player in the educator professional landscape
AU - Carpenter, Jeffrey P.
AU - Shelton, Catharyn C.
AU - Schroeder, Stephanie E.
N1 - Publisher Copyright:
© 2022 ISTE.
PY - 2023
Y1 - 2023
N2 - Educator engagement with social media’s entrepreneurial and commercial facets has received limited scholarly attention. This conceptual paper defines and contextualizes the education influencer phenomenon in relation to literature on micro-celebrity, social media influencers, teacher social media use, teacher identity, and teacher entrepreneurship. Some educators use social media platforms to gain large audiences of followers, develop personal brands, and monetize their perceived influence. To illustrate the education influencer phenomenon, we provide empirical examples from our research. Education influencers can affect other educators’ practices, philosophies, and professional identities. We consider implications of the rise of education influencers and discuss future research avenues.
AB - Educator engagement with social media’s entrepreneurial and commercial facets has received limited scholarly attention. This conceptual paper defines and contextualizes the education influencer phenomenon in relation to literature on micro-celebrity, social media influencers, teacher social media use, teacher identity, and teacher entrepreneurship. Some educators use social media platforms to gain large audiences of followers, develop personal brands, and monetize their perceived influence. To illustrate the education influencer phenomenon, we provide empirical examples from our research. Education influencers can affect other educators’ practices, philosophies, and professional identities. We consider implications of the rise of education influencers and discuss future research avenues.
KW - Teacher
KW - social media
KW - social media influencer
KW - teacher moonlighting
KW - teacherpreneurship
UR - http://www.scopus.com/inward/record.url?scp=85124018657&partnerID=8YFLogxK
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U2 - 10.1080/15391523.2022.2030267
DO - 10.1080/15391523.2022.2030267
M3 - Article
AN - SCOPUS:85124018657
SN - 1539-1523
VL - 55
SP - 749
EP - 764
JO - Journal of Research on Technology in Education
JF - Journal of Research on Technology in Education
IS - 5
ER -