The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior

Cony M. Ho, Szu Han Lin, Robert S. Wyer

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Fingerprint

Dive into the research topics of 'The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior'. Together they form a unique fingerprint.

Keyphrases

Psychology