Skip to main navigation Skip to search Skip to main content

The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market

  • Wenbin Dai
  • , Allen Z. Reich

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market'. Together they form a unique fingerprint.
Sort by

Social Sciences

Economics, Econometrics and Finance

Keyphrases