The physiological and psychological changes that older customers experience demand a more sedulous look by restaurants in order to better understand the wants and needs of this consumer. This paper discusses factors that affect appetite and nutrition of older customers and obstacles that inhibit their restaurant patronage. The paper provides ways of addressing these issues to attract this segment of the population and increase the quality of their dining experience.
|Original language||English (US)|
|Number of pages||16|
|Journal||Journal of Restaurant & Foodservice Marketing|
|State||Published - 1998|
ASJC Scopus subject areas
- Food Science