The challenges that face restaurants in attracting and meeting the needs of the mature customer

John A. Williams; Fred J. DeMicco; Lendal Kotschevar

doi:10.1300/J061v02n04_04

The challenges that face restaurants in attracting and meeting the needs of the mature customer

John A. Williams, Fred J. DeMicco, Lendal Kotschevar

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Abstract

The physiological and psychological changes that older customers experience demand a more sedulous look by restaurants in order to better understand the wants and needs of this consumer. This paper discusses factors that affect appetite and nutrition of older customers and obstacles that inhibit their restaurant patronage. The paper provides ways of addressing these issues to attract this segment of the population and increase the quality of their dining experience.

Original language	English (US)
Pages (from-to)	49-64
Number of pages	16
Journal	Journal of Restaurant & Foodservice Marketing
Volume	2
Issue number	4
DOIs	https://doi.org/10.1300/J061v02n04_04
State	Published - 1998
Externally published	Yes

ASJC Scopus subject areas

Food Science

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title = "The challenges that face restaurants in attracting and meeting the needs of the mature customer",

abstract = "The physiological and psychological changes that older customers experience demand a more sedulous look by restaurants in order to better understand the wants and needs of this consumer. This paper discusses factors that affect appetite and nutrition of older customers and obstacles that inhibit their restaurant patronage. The paper provides ways of addressing these issues to attract this segment of the population and increase the quality of their dining experience.",

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The challenges that face restaurants in attracting and meeting the needs of the mature customer

Abstract

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