The challenges that face restaurants in attracting and meeting the needs of the mature customer

John A. Williams, Fred J. DeMicco, Lendal Kotschevar

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

The physiological and psychological changes that older customers experience demand a more sedulous look by restaurants in order to better understand the wants and needs of this consumer. This paper discusses factors that affect appetite and nutrition of older customers and obstacles that inhibit their restaurant patronage. The paper provides ways of addressing these issues to attract this segment of the population and increase the quality of their dining experience.

Original languageEnglish (US)
Pages (from-to)49-64
Number of pages16
JournalJournal of Restaurant & Foodservice Marketing
Volume2
Issue number4
DOIs
StatePublished - 1998
Externally publishedYes

ASJC Scopus subject areas

  • Food Science

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