Technology and tenure: Creating oppositional discourse in an offline and online world

Sibylle Gruber

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


In this article, I look at the complexity of the technorhetorician's place within academic institutions that promote traditional retention, promotion, and tenure procedures. First, I point out the shortcomings of current positionalities assigned to technorhetoricians. I then expand on theories of opposition as defined by Chela Sandoval (1994) in "Re-entering Cyberspace: Sciences of Resistance." I use this framework to look at the problems when creating binaries to identify online and offline work as traditional or marginal. I argue that we are a diverse and multilayered group whose members occupy many positions, emphasizing the shifting and sometimes contradictory nature of marginality in cyberspace. I conclude by pointing out possible effects of our diverse positionalities on our retention, tenure, and promotion efforts.

Original languageEnglish (US)
Pages (from-to)41-55
Number of pages15
JournalComputers and Composition
Issue number1
StatePublished - 2000


  • Differential movement
  • Evaluation procedures
  • Ideological frameworks
  • Marginality in cyberspace
  • Technology and tenure
  • Theories of opposition

ASJC Scopus subject areas

  • General Computer Science
  • Language and Linguistics
  • Education
  • Linguistics and Language


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