Social Media in Public Employment

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Social media refers to various forms of electronic communications through which end users share different forms of ideas and content, which includes pictures, video clips, and messages. Social media applications are also venues for microblogging and networking among invited individuals with mostly similar interests. Contemporary public managers should be adequately conversant with the new-networked workplace and be familiar with social media technologies (Mergel 2012). These applications are transforming organizational cultures in unprecedented ways. Governments and other institutions are finding social media as important tools for communicative exchanges with the public. Perhaps one organizational motivation is to use social media to broadcast and share news and information among stakeholders as a means to enhance accountability and transparency. Because of the….

Original languageEnglish (US)
Title of host publicationGlobal Encyclopedia of Public Administration, Public Policy, and Go.
Subtitle of host publicationWith 294 Figures and 229 Tables
PublisherSpringer International Publishing
Pages5691-5699
Number of pages9
ISBN (Electronic)9783319209289
ISBN (Print)9783319209272
DOIs
StatePublished - Jan 1 2018

Keywords

  • Online community communication channels
  • Online social forum
  • Social networking sites

ASJC Scopus subject areas

  • General Medicine
  • General Business, Management and Accounting
  • General Social Sciences

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