Retail dentistry: A comparative analysis of traditional and non-traditional practices

Roxanne Stell, Gregory M. Pickett

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Dentists are deciating from traditional appraoches of dental care delivery systems and opening retail dental centers. Those dental centers are often located in shopping malls, provide more convenient hours and advertise extensively to generate a large volume of business. Retail dentistry represents a billion dallar market and may be an important alternative for recent dental graduates lacking the financial resources to establish a private practice. Unfortunately, little is known about “retail” dentists and their clientele. This study provides information concerning retail dentistry by comparing the economic, practitioner, and practice characteristics in retail and traditional dental settings. Potential differences in patient contact activity and dentists' perceptions toward the use of marketing “tools” are also described.

Original languageEnglish (US)
Pages (from-to)59-77
Number of pages19
JournalHealth Marketing Quarterly
Issue number1-2
StatePublished - Jan 1 1990

ASJC Scopus subject areas

  • Marketing
  • General Health Professions


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