Retail credit usage and relationship marketing

Nita L. Paden; Ray McAlister

doi:10.1108/07363769610115384

Retail credit usage and relationship marketing

Nita L. Paden
, Ray McAlister

Business, The W.A. Franke College of (CoB)

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Original language	English (US)
Pages (from-to)	26-35
Number of pages	10
Journal	Journal of Consumer Marketing
Volume	13
Issue number	2
DOIs	https://doi.org/10.1108/07363769610115384
State	Published - 1996

ASJC Scopus subject areas

Business and International Management
Marketing

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@article{a359fa2689dc41f4a8cf2b3de4dd7091,

title = "Retail credit usage and relationship marketing",

author = "Paden, \{Nita L.\} and Ray McAlister",

year = "1996",

doi = "10.1108/07363769610115384",

language = "English (US)",

volume = "13",

pages = "26--35",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}

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T1 - Retail credit usage and relationship marketing

AU - Paden, Nita L.

AU - McAlister, Ray

PY - 1996

Y1 - 1996

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UR - https://www.scopus.com/pages/publications/0346545006#tab=citedBy

U2 - 10.1108/07363769610115384

DO - 10.1108/07363769610115384

M3 - Article

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SN - 0736-3761

VL - 13

SP - 26

EP - 35

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

IS - 2

ER -

Retail credit usage and relationship marketing

ASJC Scopus subject areas

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