Retail credit usage and relationship marketing

Nita L. Paden; Ray McAlister

doi:10.1108/07363769610115384

Retail credit usage and relationship marketing

Nita L. Paden, Ray McAlister

Business, The W.A. Franke College of (CoB)

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Original language	English (US)
Pages (from-to)	26-35
Number of pages	10
Journal	Journal of Consumer Marketing
Volume	13
Issue number	2
DOIs	https://doi.org/10.1108/07363769610115384
State	Published - 1996

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1108/07363769610115384

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title = "Retail credit usage and relationship marketing",

author = "Paden, {Nita L.} and Ray McAlister",

year = "1996",

doi = "10.1108/07363769610115384",

language = "English (US)",

volume = "13",

pages = "26--35",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald Group Publishing Ltd.",

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AU - Paden, Nita L.

AU - McAlister, Ray

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JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

IS - 2

ER -

Retail credit usage and relationship marketing

ASJC Scopus subject areas

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