Recruiting top students: A letter writing approach

Lawrence C. Mohrweis

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


This paper presents the outcome of a letter writing technique to influence top business students to consider enrolling in the first intermediate accounting course. Accounting educators and professional recruiters have expressed concern that accounting may not always be attracting the "best and brightest" students. What can accounting educators do to mitigate this concern? A study was conducted to see whether a simple letter writing effort can make a difference in attracting top students to the first intermediate accounting course.

Original languageEnglish (US)
Pages (from-to)197-201
Number of pages5
JournalJournal of Accounting Education
Issue number4
StatePublished - 2006


  • Accounting students
  • Letter writing
  • Recruiting

ASJC Scopus subject areas

  • Accounting
  • Education


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