Abstract
Medical tourism is one of the hottest niche markets in the hospitality and travel industries today. The preplanning of the medical journey leading up to the arrival at the medical/health/wellness destination begins a cascade of multiple H2H services to create an entire satisfying experience for the patient/guest which can lead to loyalty if performance in the entirety of the process is at the highest level. Hospitality and Healthcare services working in harmony and cadence will play a critical role for success.
| Original language | English (US) |
|---|---|
| Title of host publication | Medical Tourism and Wellness |
| Subtitle of host publication | Hospitality Bridging Healthcare (H2H) |
| Publisher | Apple Academic Press |
| Pages | xxv-xxxix |
| ISBN (Electronic) | 9781771885065 |
| ISBN (Print) | 9781771885058 |
| DOIs | |
| State | Published - Jan 1 2017 |
| Externally published | Yes |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Medicine