Practices of partiality: Affinity, loyalty, and sports fans

Kyle Fruh, Marcus Hedahl, Luke Maring, Nate Olson

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations


While partiality is ubiquitous, the set of concepts used to understand partiality has been quite limited. Partiality is primarily analyzed in terms of loyalty: people are loyal to their families, sports fans are often loyal to their team, patriotism is generally seen as a form of loyalty to one's country, and it is common to describe certain consumers as brand loyalists. This chapter contends it is a mistake to restrict an understanding of all these forms of partiality to loyalty. To better understand the nuances of this moral domain, a conceptual repertoire that can distinguish between different forms of partiality is required. This chapter takes a first step in accomplishing that aim by introducing the virtue of affinity - the ability to passionately throw oneself into something out of proportion to its value without getting swept away into unjustifiable conduct.

Original languageEnglish (US)
Title of host publicationVirtuous and Vicious Expressions of Partiality
PublisherTaylor and Francis
Number of pages21
ISBN (Electronic)9781003393443
ISBN (Print)9781032493695
StatePublished - Dec 1 2023

ASJC Scopus subject areas

  • General Arts and Humanities


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