TY - JOUR
T1 - News Frames and News Exposure Predicting Flu Vaccination Uptake
T2 - Evidence from U.S. Newspapers, 2011–2018 Using Computational Methods
AU - Xu, Zhan
AU - Ellis, Lauren
AU - Laffidy, Mary
N1 - Publisher Copyright:
© 2020 Taylor & Francis Group, LLC.
PY - 2022
Y1 - 2022
N2 - Flu remains a prevalent public health issue and the flu vaccine uptake remains low. This study examined the behavioral consequences of first- and second-level agenda setting by testing the effects of exposure to flu-related news coverage and different frames on flu vaccine uptake, while controlling for confounding sociodemographic factors, utilizing computational methods. Findings suggested that the media effects on children and adult influenza vaccine uptake differed. The frame of influenza caused deaths/illnesses stories was the only media frame that positively predicted flu vaccine uptake among children. Four frames, including influenza caused deaths/illnesses stories, flu prevention tips, things to know about flu vaccine, and public accountability positively predicted flu vaccine uptake among adults. Exposure rate negatively predicted flu vaccine uptake among adults. A few sociodemographic factors impacted flu vaccine uptake. Results also revealed the most and least exposed frames and state exposure rates to flu-related news stories.
AB - Flu remains a prevalent public health issue and the flu vaccine uptake remains low. This study examined the behavioral consequences of first- and second-level agenda setting by testing the effects of exposure to flu-related news coverage and different frames on flu vaccine uptake, while controlling for confounding sociodemographic factors, utilizing computational methods. Findings suggested that the media effects on children and adult influenza vaccine uptake differed. The frame of influenza caused deaths/illnesses stories was the only media frame that positively predicted flu vaccine uptake among children. Four frames, including influenza caused deaths/illnesses stories, flu prevention tips, things to know about flu vaccine, and public accountability positively predicted flu vaccine uptake among adults. Exposure rate negatively predicted flu vaccine uptake among adults. A few sociodemographic factors impacted flu vaccine uptake. Results also revealed the most and least exposed frames and state exposure rates to flu-related news stories.
UR - http://www.scopus.com/inward/record.url?scp=85091041002&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85091041002&partnerID=8YFLogxK
U2 - 10.1080/10410236.2020.1818958
DO - 10.1080/10410236.2020.1818958
M3 - Article
C2 - 32927970
AN - SCOPUS:85091041002
SN - 1041-0236
VL - 37
SP - 74
EP - 82
JO - Health Communication
JF - Health Communication
IS - 1
ER -