Mature travelers to Thailand: A study of preferences and attributes

Michael Vieregge, Piyaporn Phetkaew, Srikanth Beldona, Shelly Ann Lumsden, Fred J. DeMicco

Research output: Contribution to journalArticlepeer-review

19 Scopus citations


As the median age of populations of countries in the West rises, the viability of mature travelers as a market segment is increasing significantly. Thailand has been a very attractive destination for travelers from the West. This study evaluates preferences and attributes of hotels and the destination as a whole using a sample of visitors to Koh Samui in Thailand. The study finds significant differences in hotel and destination preferences based on gender, profession, nationality and age. Theoretical and practical implications are discussed.

Original languageEnglish (US)
Pages (from-to)165-179
Number of pages15
JournalJournal of Vacation Marketing
Issue number2
StatePublished - 2007
Externally publishedYes


  • Thailand
  • destinations
  • hotels
  • mature travelers
  • preferences
  • segmentation

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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