Mature travelers to Thailand: A study of preferences and attributes

Michael Vieregge; Piyaporn Phetkaew; Srikanth Beldona; Shelly Ann Lumsden; Fred J. DeMicco

doi:10.1177/1356766707074739

Mature travelers to Thailand: A study of preferences and attributes

Michael Vieregge, Piyaporn Phetkaew, Srikanth Beldona, Shelly Ann Lumsden, Fred J. DeMicco

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

Abstract

As the median age of populations of countries in the West rises, the viability of mature travelers as a market segment is increasing significantly. Thailand has been a very attractive destination for travelers from the West. This study evaluates preferences and attributes of hotels and the destination as a whole using a sample of visitors to Koh Samui in Thailand. The study finds significant differences in hotel and destination preferences based on gender, profession, nationality and age. Theoretical and practical implications are discussed.

Original language	English (US)
Pages (from-to)	165-179
Number of pages	15
Journal	Journal of Vacation Marketing
Volume	13
Issue number	2
DOIs	https://doi.org/10.1177/1356766707074739
State	Published - 2007
Externally published	Yes

Keywords

Thailand
destinations
hotels
mature travelers
preferences
segmentation

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

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10.1177/1356766707074739

Cite this

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KW - segmentation

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Mature travelers to Thailand: A study of preferences and attributes

Abstract

Keywords

ASJC Scopus subject areas

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