Skip to main navigation Skip to search Skip to main content

Marketing supply chain using B2B buy-side ecommerce systems: Does adoption impact financial performance?

  • Jap Efendi
  • , Michael R. Kinney
  • , Katherine Taken Smith
  • , L. Murphy Smith

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Marketing supply chain using B2B buy-side ecommerce systems: Does adoption impact financial performance?'. Together they form a unique fingerprint.
Sort by

Keyphrases

Social Sciences

Economics, Econometrics and Finance