TY - JOUR
T1 - Marketing Products With Wildlife
T2 - How to Make It Benefit Conservation
AU - Braczkowski, Alexander
AU - Allan, James R.
AU - Jones, Kendall R.
AU - Natali, Meganne
AU - Biggs, Duan
AU - Maron, Martine
N1 - Publisher Copyright:
Copyright © 2021 Braczkowski, Allan, Jones, Natali, Biggs and Maron.
PY - 2021
Y1 - 2021
N2 - A key obstacle to wildlife conservation is a scarcity of funding. A recent paper [Courchamp, F., Jaric, I., Albert, C., Meinard, Y., Ripple, W. J., and Chapron, G. (2018). The paradoxical extinction of the most charismatic animals. PLoS Biol. 16:e2003997. doi: 10.1371/journal.pbio.2003997] illustrates how for-profit businesses' widespread use of threatened wildlife imagery could create complacency in the public about their conservation. A wildlife imagery royalty, whereby businesses that use threatened wildlife in their marketing pay a small percentage of their sales to the conservation of those species could be revolutionary for conservation funding. However, businesses are not currently compelled to support the protection of the species espoused in their products. We build upon the arguments presented by recent publications [Good, C., Burnham, D., and Macdonald, D. W. (2017). A cultural conscience for conservation. Animals 7:52. doi: 10.3390/ani7070052; Courchamp, F., Jaric, I., Albert, C., Meinard, Y., Ripple, W. J., and Chapron, G. (2018). The paradoxical extinction of the most charismatic animals. PLoS Biol. 16:e2003997. doi: 10.1371/journal.pbio.2003997] to explore limitations and a number of key pathways that may help bring a wildlife imagery royalty to fruition.
AB - A key obstacle to wildlife conservation is a scarcity of funding. A recent paper [Courchamp, F., Jaric, I., Albert, C., Meinard, Y., Ripple, W. J., and Chapron, G. (2018). The paradoxical extinction of the most charismatic animals. PLoS Biol. 16:e2003997. doi: 10.1371/journal.pbio.2003997] illustrates how for-profit businesses' widespread use of threatened wildlife imagery could create complacency in the public about their conservation. A wildlife imagery royalty, whereby businesses that use threatened wildlife in their marketing pay a small percentage of their sales to the conservation of those species could be revolutionary for conservation funding. However, businesses are not currently compelled to support the protection of the species espoused in their products. We build upon the arguments presented by recent publications [Good, C., Burnham, D., and Macdonald, D. W. (2017). A cultural conscience for conservation. Animals 7:52. doi: 10.3390/ani7070052; Courchamp, F., Jaric, I., Albert, C., Meinard, Y., Ripple, W. J., and Chapron, G. (2018). The paradoxical extinction of the most charismatic animals. PLoS Biol. 16:e2003997. doi: 10.1371/journal.pbio.2003997] to explore limitations and a number of key pathways that may help bring a wildlife imagery royalty to fruition.
KW - felid
KW - funding
KW - legal personhood
KW - royalty
KW - tax
KW - wildlife imagery royalty
UR - http://www.scopus.com/inward/record.url?scp=85134981240&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85134981240&partnerID=8YFLogxK
U2 - 10.3389/fcosc.2021.649686
DO - 10.3389/fcosc.2021.649686
M3 - Article
AN - SCOPUS:85134981240
SN - 2673-611X
VL - 2
JO - Frontiers in Conservation Science
JF - Frontiers in Conservation Science
M1 - 649686
ER -