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Interpersonal trust and platform credibility in a chinese multibrand online community: Effects on brand variety seeking and time spent
Kineta Hung,
Stella Li
, David Tse
Research output
:
Contribution to journal
›
Article
›
peer-review
94
Scopus citations
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Dive into the research topics of 'Interpersonal trust and platform credibility in a chinese multibrand online community: Effects on brand variety seeking and time spent'. Together they form a unique fingerprint.
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Keyphrases
Community Impacts
100%
Online Communities
100%
Interpersonal Trust
100%
Variety Seeking
100%
Advertisers
50%
China
25%
Managerial Implications
25%
Online Survey
25%
New Media Platform
25%
Web Features
25%
Source Credibility
25%
Web User
25%
Consumer Consumption Behavior
25%
Variety-seeking Behavior
25%
Consumer Search Behavior
25%
Relational Needs
25%
Social Sciences
Chinese
100%
Online Community
100%
Interpersonal Trust
100%
Consumers
50%
China
25%
New Media
25%
Online Survey
25%
Consumer Behavior
25%
Media Platform
25%
Source credibility
25%
Computer Science
Online Communities
100%
Seeking Behavior
25%
Online Survey
25%
Search Behavior
25%
Consumption Behavior
25%
Psychology
Interpersonal Trust
100%
New Media
25%
Consumer Behavior
25%
Medicine and Dentistry
Consumer
100%