Fingerprint
Dive into the research topics of 'Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
Kevin J. Trainor, Adam Rapp, Lauren Skinner Beitelspacher, Niels Schillewaert
Research output: Contribution to journal › Article › peer-review
154
Scopus
citations