In-room technology trends and their implications for enhancing guest experiences and revenue

So Yeon Jung, Jungsun Sunny Kim, John Farrish

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

Purpose – The purpose of this paper is to provide a benchmark for hotel operators to understand in-room technology trends and the impact of in-room technology on business performance.

Design/methodology/approach – The survey questions are based on existing literature and suggestions from the American Hotel and Lodging Association Technology and E-commerce Committee. The authors collected 206 usable samples from managers, vice presidents, presidents, owners and executives from hotel companies and utilized cross-tab analysis and multiple regression analysis.

Findings – The results demonstrate that installing specific in-room technologies can have a significant effect on enhancing the customer experience and increasing revenue. The study also presents the most commonly installed in-room technologies those hoteliers plan to install in the near future.

Research limitations/implications – Proper strategies are recommended to help hospitality managers understand the impact of different in-room technologies on the hospitality industry; particularly as they relate to guest experience and profitability.

Originality/value – By identifying the most popular in-room technologies currently available and examining which in-room technologies can be effective at enhancing guest experience and increasing revenue, this study fills the gap between the findings of previous studies and the observations from industry practitioners.

Original languageEnglish (US)
Pages (from-to)210-228
Number of pages19
JournalJournal of Hospitality and Tourism Technology
Volume5
Issue number3
DOIs
StatePublished - Oct 14 2014
Externally publishedYes

Keywords

  • High-speed Internet access
  • Hotel performance
  • Hotel technology
  • In-room technology
  • Mobile apps

ASJC Scopus subject areas

  • Information Systems
  • Tourism, Leisure and Hospitality Management
  • Computer Science Applications

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