Abstract
Making effective strategic decisions is not a simple task. Though no heuristic can remove potential planning hazards or absolve management of the responsibility for guiding the firm, good information can improve the results. The strategic analysis questioning sequence provides management with an organized, systematic process with which to: Locate key situational factors; determine their importance; develop optional strategies; and finally to assess the viability of potential strategies. As the process is ingrained in the firm’s planning process and each manager’s mental (cognitive) model, better decisions should follow.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 75-102 |
| Number of pages | 28 |
| Journal | Journal of Hospitality and Leisure Marketing |
| Volume | 7 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1 2000 |
Keywords
- Alternative strategies
- Decision-making
- Implications
- Market position
- Strategic analysis
- Strategic thrust
ASJC Scopus subject areas
- Management Information Systems
- Tourism, Leisure and Hospitality Management
- Marketing