Improving the strategy selection process: The strategic analysis questioning sequence

Allen Z. Reich

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Making effective strategic decisions is not a simple task. Though no heuristic can remove potential planning hazards or absolve management of the responsibility for guiding the firm, good information can improve the results. The strategic analysis questioning sequence provides management with an organized, systematic process with which to: Locate key situational factors; determine their importance; develop optional strategies; and finally to assess the viability of potential strategies. As the process is ingrained in the firm’s planning process and each manager’s mental (cognitive) model, better decisions should follow.

Original languageEnglish (US)
Pages (from-to)75-102
Number of pages28
JournalJournal of Hospitality and Leisure Marketing
Issue number1
StatePublished - Jan 1 2000


  • Alternative strategies
  • Decision-making
  • Implications
  • Market position
  • Strategic analysis
  • Strategic thrust

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing


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