TY - JOUR
T1 - Factors associated with tweens’ intentions to sustain participation in an innovative community-based physical activity intervention
AU - DeBate, Rita D.
AU - McDermott, Robert J.
AU - Baldwin, Julie A.
AU - Bryant, Carol A.
AU - Courtney, Anita H.
AU - Hogeboom, David L.
AU - Nickelson, Jen
AU - Phiilips, Leah M.
AU - Alfonso, Moya L.
N1 - Funding Information:
Funding for this project was provided by the U.S. Centers for Disease Control and Prevention (Cooperative Agreement Number 1-U48-DP-000062) Community Based Prevention Marketing: Building Local Capacity for Disease Prevention and Health Promotion, VERBTM Summer Scorecard Demonstration Project.
PY - 2009
Y1 - 2009
N2 - Background: Participation in free-time play, including individual and group activities, is important during youth as patterns of physical activity established then persist into adulthood. The VERB Summer Scorecard (VSS) intervention is an innovative physical activity promotion initiative that offers tweens (8-13 year-olds) opportunities to be active during the summer months when increased sedentariness can occur, leading to weight gain and a predisposition for further inactivity. Purpose: This study identified factors associated with intentions to participate in VSS among tweens previously exposed to the intervention. Methods: We conducted a cross-sectional study of 1,063 middle school youth using a 39-item survey and performed a multi-level analysis. Results: Being female (OR=1.43), having tried a new physical activity (OR=1.59), not currently participating in out-of-school activities but wanting to (OR=2.60), and self-monitoring of physical activity (OR=4.42 to 7.50) were associated with future intention to participate in VSS. Discussion: Adoption of the VSS seemed to inspire some tweens to initiate and sustain activity. VSS appealed to tween girls, an especially important priority audience because of the observed tendency of girls'physical activity to decline during the teen years. Moreover, VSS offered youth the opportunity for trying a variety of games, sports, and other activities. Additionally, the tangible practice of monitoring physical activity (via the scorecard) appeared to have a favorable impact on intention to participate again in VSS. Translation to Health Education Practice: Implications for school and community based physical activity interventions include structures that incorporate trialabilty and observability as mechanisms for increasing likelihood of intervention adoption.
AB - Background: Participation in free-time play, including individual and group activities, is important during youth as patterns of physical activity established then persist into adulthood. The VERB Summer Scorecard (VSS) intervention is an innovative physical activity promotion initiative that offers tweens (8-13 year-olds) opportunities to be active during the summer months when increased sedentariness can occur, leading to weight gain and a predisposition for further inactivity. Purpose: This study identified factors associated with intentions to participate in VSS among tweens previously exposed to the intervention. Methods: We conducted a cross-sectional study of 1,063 middle school youth using a 39-item survey and performed a multi-level analysis. Results: Being female (OR=1.43), having tried a new physical activity (OR=1.59), not currently participating in out-of-school activities but wanting to (OR=2.60), and self-monitoring of physical activity (OR=4.42 to 7.50) were associated with future intention to participate in VSS. Discussion: Adoption of the VSS seemed to inspire some tweens to initiate and sustain activity. VSS appealed to tween girls, an especially important priority audience because of the observed tendency of girls'physical activity to decline during the teen years. Moreover, VSS offered youth the opportunity for trying a variety of games, sports, and other activities. Additionally, the tangible practice of monitoring physical activity (via the scorecard) appeared to have a favorable impact on intention to participate again in VSS. Translation to Health Education Practice: Implications for school and community based physical activity interventions include structures that incorporate trialabilty and observability as mechanisms for increasing likelihood of intervention adoption.
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U2 - 10.1080/19325037.2009.10599087
DO - 10.1080/19325037.2009.10599087
M3 - Article
AN - SCOPUS:67650150221
SN - 1932-5037
VL - 40
SP - 130
EP - 138
JO - American Journal of Health Education
JF - American Journal of Health Education
IS - 3
ER -