Abstract
This study investigates the differential effects of badge repeatability and level on users' knowledge sharing behaviors in an online Q&A (Question & Answer) community. Drawing on reinforcement theory and attribution theory of motivation, we conjecture that nonrepeatable badges reinforce individuals' behaviors primarily by promoting internal attributions that strengthen their self-determination motivation, while repeatable badges reinforce people's behaviors mainly via external attributions that undermine their self-determination motivation. By using fixed-effects models to analyze a panel data, we observe that nonrepeatable badges can better motivate users to share their knowledge than repeatable badges. In addition, the results show that attaining a higher level of nonrepeatable badges is associated with an increased effect for knowledge sharing, and that attaining a higher level of repeated badges leads to a decreased effect. These findings can contribute to extant literature by offering a probable explanation regarding why some gamified awards can motivate people better than others.
Original language | English (US) |
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Title of host publication | Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 |
Editors | Tung X. Bui |
Publisher | IEEE Computer Society |
Pages | 290-299 |
Number of pages | 10 |
ISBN (Electronic) | 9780998133164 |
State | Published - 2023 |
Event | 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 - Maui, United States Duration: Jan 3 2023 → Jan 6 2023 |
Publication series
Name | Proceedings of the Annual Hawaii International Conference on System Sciences |
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Volume | 2023-January |
ISSN (Print) | 1530-1605 |
Conference
Conference | 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 |
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Country/Territory | United States |
City | Maui |
Period | 1/3/23 → 1/6/23 |
Keywords
- Attribution Theory of Motivation
- Badge Level
- Badge Repeatability
- Knowledge Sharing
- Online Q&A Communities
- Reinforcement Theory
ASJC Scopus subject areas
- General Engineering