Abstract
Three studies examined if people express negative implicit attitudes toward individuals with a tattoo near the face. In Study 1, participants who completed an Implicit Association Test (IAT) expressed moderately negative implicit attitudes toward individuals with a tribal tattoo on one side of the neck. Study 2 replicated Study 1 when the tattoo was symmetrical, suggesting that negative affect, and not processing fluency, underlies the implicit negative evaluation of individuals with a tribal tattoo near the face. Study 3 showed dissociation between explicit and implicit attitudes toward individuals with a tribal tattoo near the face, and that the negative implicit evaluation was attenuated if the tattoo image was an objectively positive symbol. The implications for displaying a tattoo near the face are discussed.
Original language | English (US) |
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Pages (from-to) | 186-201 |
Number of pages | 16 |
Journal | Group Processes and Intergroup Relations |
Volume | 20 |
Issue number | 2 |
DOIs | |
State | Published - Mar 1 2017 |
Externally published | Yes |
Keywords
- attitude
- implicit
- symmetry
- tattoo
ASJC Scopus subject areas
- Social Psychology
- Cultural Studies
- Communication
- Arts and Humanities (miscellaneous)
- Sociology and Political Science