Keyphrases
New Product Development
100%
Proclivity
100%
Marketing Intelligence
100%
New Product Development Capability
100%
Interactive Effects
50%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
25%
Survey Data
25%
Design Methodology
25%
Capability Formation
25%
Organizational Performance
25%
Resource Access
25%
Path Dependence
25%
External Markets
25%
AI Capabilities
25%
Behavioral Tendencies
25%
Firm Boundaries
25%
Capability-based
25%
Resource Endowment
25%
Firm Competencies
25%
Technological Uncertainty
25%
Market Knowledge
25%
Firm Resources
25%
Internal Marketing
25%
Social Sciences
Simultaneous Engineering
100%
Marketing Intelligence
100%
USA
20%
Survey Analysis
20%
Organizational Performance
20%
Predisposition
20%
Internal Marketing
20%
Structural Equation Modeling
20%