E-business technological innovations: Impact on channel processes and structure

Daniel C. Bello; Talai Osmonbekov; Frank Tian Xie; David I. Gilliland

doi:10.1300/J049v09n03_02

E-business technological innovations: Impact on channel processes and structure

Daniel C. Bello, Talai Osmonbekov, Frank Tian Xie, David I. Gilliland

Business, The W.A. Franke College of (CoB)

Research output: Contribution to journal › Article › peer-review

21 Scopus citations

Abstract

Modern distribution is being shifted from paper-based, people-intensive marketing systems toward electronic-based procedures that rely on Internet communications and web-enhanced software tools. This article develops a typology of e-business technological innovations that have come to characterize cutting-edge distribution management. e-Business tools relevant to marketing channels are organized by the channel process flows that yield communication and transaction enhancements to distribution systems. Further, a model of the impact of e-business on channel performance is developed. The mediating role of channel structure on technology’s impact on channel outcomes in terms of efficiency and effectiveness is also analyzed. Finally, implications of the e-business revolution for managers and researchers are discussed.

Original language	English (US)
Pages (from-to)	3-25
Number of pages	23
Journal	Journal of Marketing Channels
Volume	9
Issue number	3-4
DOIs	https://doi.org/10.1300/J049v09n03_02
State	Published - Jan 1 2002

Keywords

Channel performance
Channel process flows
Channel structure
E-Business

ASJC Scopus subject areas

Marketing

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10.1300/J049v09n03_02

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AB - Modern distribution is being shifted from paper-based, people-intensive marketing systems toward electronic-based procedures that rely on Internet communications and web-enhanced software tools. This article develops a typology of e-business technological innovations that have come to characterize cutting-edge distribution management. e-Business tools relevant to marketing channels are organized by the channel process flows that yield communication and transaction enhancements to distribution systems. Further, a model of the impact of e-business on channel performance is developed. The mediating role of channel structure on technology’s impact on channel outcomes in terms of efficiency and effectiveness is also analyzed. Finally, implications of the e-business revolution for managers and researchers are discussed.

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E-business technological innovations: Impact on channel processes and structure

Abstract

Keywords

ASJC Scopus subject areas

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