Dynamic Capabilities in New Product Development Process: The Role of Intertemporal Integration

Sarah J. Marsh, Gregory N. Stock

Research output: Contribution to conferencePaperpeer-review


Although successful development of a given product may help explain the current success of a firm, creating longer-term competitive advantage demands significantly more attention to developing and nurturing dynamic integration capabilities. In this paper, we develop a conceptual model of a dynamic integration process in product development, which we call intertemporal integration (ITI). Intertemporal integration is defined to be the process of collecting, interpreting, and internalizing technological and marketing capabilities from past new product development projects and incorporating that knowledge into the development of future new products. Research propositions outlining the relationship of ITI to performance are presented. We provide specific examples of managerial mechanisms to be used in implementing ITI, and we conclude with implications for research and practice.

Original languageEnglish (US)
Number of pages6
StatePublished - 2002
Externally publishedYes
EventDecision Sciences Institute 2002 Proceedings - San Diego, CA, United States
Duration: Nov 23 2002Nov 26 2002


ConferenceDecision Sciences Institute 2002 Proceedings
Country/TerritoryUnited States
CitySan Diego, CA

ASJC Scopus subject areas

  • Management Information Systems
  • Hardware and Architecture


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