Abstract
Although successful development of a given product may help explain the current success of a firm, creating longer-term competitive advantage demands significantly more attention to developing and nurturing dynamic integration capabilities. In this paper, we develop a conceptual model of a dynamic integration process in product development, which we call intertemporal integration (ITI). Intertemporal integration is defined to be the process of collecting, interpreting, and internalizing technological and marketing capabilities from past new product development projects and incorporating that knowledge into the development of future new products. Research propositions outlining the relationship of ITI to performance are presented. We provide specific examples of managerial mechanisms to be used in implementing ITI, and we conclude with implications for research and practice.
| Original language | English (US) |
|---|---|
| Pages | 2493-2498 |
| Number of pages | 6 |
| State | Published - 2002 |
| Externally published | Yes |
| Event | Decision Sciences Institute 2002 Proceedings - San Diego, CA, United States Duration: Nov 23 2002 → Nov 26 2002 |
Conference
| Conference | Decision Sciences Institute 2002 Proceedings |
|---|---|
| Country/Territory | United States |
| City | San Diego, CA |
| Period | 11/23/02 → 11/26/02 |
ASJC Scopus subject areas
- Management Information Systems
- Hardware and Architecture