Culturally sustainable entrepreneurship: A case study for Hopi tourism

Kristen K. Swanson, Constance DeVereaux

Research output: Chapter in Book/Report/Conference proceedingChapter

11 Scopus citations


This chapter examines how values relating to sustainability of indigenous cultures together with values relating to establishing economic autonomy through entrepreneurial initiatives can be accommodated in developing tourism policy. Specifically, the Hopi tribe of Arizona in the United States is investigated. Sustainable entrepreneurship, cultural sustainability, and cultural citizenship are used as theoretical frameworks to comprehend capacities for tourism policy that consider social, economic, and cultural impacts, as well as the integrated nature of these impacts on the Hopi tribe. Survey data was used to operationalize the concepts. Embodying core principles for protection of culture within a tourism policy along with procedural elements for compliance has the best chance for achieving the aims of preservation and development of cultural identity.

Original languageEnglish (US)
Title of host publicationField Guide to Case Study Research in Tourism, Hospitality and Leisure
EditorsKenneth Hyde, Chris Ryan, Chris Ryan, Arch Woodside
Number of pages16
StatePublished - 2012

Publication series

NameAdvances in Culture, Tourism and Hospitality Research
ISSN (Print)1871-3173


  • Cultural citizenship
  • Cultural sustainability
  • Hopi
  • Sustainable entrepreneurship
  • Tourism policy

ASJC Scopus subject areas

  • Social Sciences (miscellaneous)
  • Tourism, Leisure and Hospitality Management


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