Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations

Simon Sinaga; Coy Callison

doi:10.1016/j.pubrev.2008.04.002

Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations

Simon Sinaga, Coy Callison

Communication, School of

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Abstract

This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials.

Original language	English (US)
Pages (from-to)	291-293
Number of pages	3
Journal	Public Relations Review
Volume	34
Issue number	3
DOIs	https://doi.org/10.1016/j.pubrev.2008.04.002
State	Published - Sep 2008

Keywords

Media relations
Public relations
Public relations credibility

ASJC Scopus subject areas

Communication
Organizational Behavior and Human Resource Management
Marketing

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10.1016/j.pubrev.2008.04.002

Cite this

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title = "Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations",

abstract = "This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials.",

keywords = "Media relations, Public relations, Public relations credibility",

author = "Simon Sinaga and Coy Callison",

year = "2008",

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doi = "10.1016/j.pubrev.2008.04.002",

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AU - Sinaga, Simon

AU - Callison, Coy

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N2 - This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials.

AB - This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials.

KW - Media relations

KW - Public relations

KW - Public relations credibility

UR - https://www.scopus.com/pages/publications/48049109601

UR - https://www.scopus.com/inward/citedby.url?scp=48049109601&partnerID=8YFLogxK

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DO - 10.1016/j.pubrev.2008.04.002

M3 - Article

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VL - 34

SP - 291

EP - 293

JO - Public Relations Review

JF - Public Relations Review

IS - 3

ER -

Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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