Abstract
This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials.
Original language | English (US) |
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Pages (from-to) | 291-293 |
Number of pages | 3 |
Journal | Public Relations Review |
Volume | 34 |
Issue number | 3 |
DOIs | |
State | Published - Sep 2008 |
Keywords
- Media relations
- Public relations
- Public relations credibility
ASJC Scopus subject areas
- Communication
- Organizational Behavior and Human Resource Management
- Marketing