Creating a hospitality sales management course on the web: Lessons for the beginner

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

What can traditionally experienced faculty expect when training for, designing, and implementing his or her first undergraduate university Web-based course? This case study describes one faculty person's experience in converting his traditionally taught hospitality sales management course to Web-based instruction. In an extended metaphor, the novice faculty person is viewed as a gold prospector who needs a map to the territory, tools and provisions, and first hand stories to provide guidance. Similarly, the faculty person making this journey is provided: (a) a Project Management Model, (b) basic Web course tools, and (c) the author's lessons learned.

Original languageEnglish (US)
Title of host publicationThe Internet and Travel and Tourism Education
PublisherCRC Press
Pages125-151
Number of pages27
ISBN (Electronic)9781000946192
ISBN (Print)9780789016515
StatePublished - May 31 2023

Keywords

  • Design and implementation
  • Education
  • Internet
  • Project management

ASJC Scopus subject areas

  • General Biochemistry, Genetics and Molecular Biology
  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Agricultural and Biological Sciences
  • General Medicine

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