Carlson: A Case Study in Strategy and Hospitality Marketing Position

Justin Richards, Fred DeMicco

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)62-68
Number of pages7
JournalJournal of Hospitality and Tourism Cases
Volume4
Issue number4
DOIs
StatePublished - Feb 2015

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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