Business and Ownership

Norman J. Medoff, Gregory Pitts

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Abstract

Thousands of college students across the United States study electronic media to prepare for careers in radio, television, cable, satellite, and the Internet. Most of them have selected electronic media as a major because they believe that a career in this field will be creative and exciting. Others enter the field in the hope of achieving fame, success, and perhaps wealth. Some students study electronic media simply because they have been entertained by it most of their lives, and still others feel that they can create programming that is at least as entertaining as what is available now.

Original languageEnglish (US)
Title of host publicationElectronic Media
Subtitle of host publicationThen, Now, and Later, Second Edition
PublisherTaylor and Francis
Pages177-191
Number of pages15
ISBN (Electronic)9781136030420
ISBN (Print)9780240812564
DOIs
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • General Social Sciences

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