Burned-N-Turned: feeding the fracking boom

Beauvais R. Anderson, Joe Anderson, Susan K. Williams

Research output: Contribution to journalArticlepeer-review


Theoretical basis: The discussion questions relating to the case focus students’ attention on breaking away from the intuitive/emotional “boom mentality” driving their business decision and ask them to focus more on analytical decision criteria to support their “go” or “no-go” decisions. Research methodology: The authors interviewed one of the partners of Burned-N-Turned several times and read the partners’ brief business plan for the food trailer. Case overview/synopsis: Partners are wrapped up in the “boom mentality” in the Bakken oil fields in 2011 and jump into their decision to open a food trailer restaurant to serve the oil field workers and others. But have they omitted important considerations for their business decision? Complexity academic level: The study is appropriate for undergrad strategic management courses. The authors have tested the compact case in three sections of capstone senior-level strategic management courses.

Original languageEnglish (US)
Pages (from-to)253-266
Number of pages14
JournalCASE Journal
Issue number4
StatePublished - Sep 10 2019


  • Emotional vs analytical decision-making
  • Food truck
  • Premortem
  • Strategic decision-making
  • VRIO analysis

ASJC Scopus subject areas

  • Education
  • General Business, Management and Accounting


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