Role of intertemporal integration (ITI) in new product development (NPD) is analyzed. ITI is a process of collecting, interpreting and interlyzing technological and market capabilities from the past NPD projects. It is pointed out information on project audits, design databases in computer aided design (CAD) systems, collection of test and experimental results and market research from the prior NPD projects will play an important role in the new NPD projects. It is suggested that increase in NPD success rate and long term competitive advantage can be achieved with the effective management of ITI.
ASJC Scopus subject areas
- Strategy and Management
- Management of Technology and Innovation