Building dynamic capabilities in new product development through intertemporal integration

Sarah J. Marsh, Gregory N. Stock

Research output: Contribution to journalArticlepeer-review

148 Scopus citations

Abstract

Role of intertemporal integration (ITI) in new product development (NPD) is analyzed. ITI is a process of collecting, interpreting and interlyzing technological and market capabilities from the past NPD projects. It is pointed out information on project audits, design databases in computer aided design (CAD) systems, collection of test and experimental results and market research from the prior NPD projects will play an important role in the new NPD projects. It is suggested that increase in NPD success rate and long term competitive advantage can be achieved with the effective management of ITI.

Original languageEnglish (US)
Pages (from-to)136-148
Number of pages13
JournalJournal of Product Innovation Management
Volume20
Issue number2
DOIs
StatePublished - Mar 2003
Externally publishedYes

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation

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