Best “experience” practices in medical tourism

Mengyu Li Molly, Frederick J. DeMicco

Research output: Chapter in Book/Report/Conference proceedingChapter


The principal objective of this chapter is to demonstrate the best practices in the rising trend of H2H and Medical Tourism. The concept of “Experience Economy” expedites the merging process of hospitality and hospitals: patients are also travelers now whose needs are not merely commodity type of medical care anymore but a memorable well-being experience. Moreover, H2H optimizes the process of realizing excellent care, which serves as the fundamental reason for tourism industry. In the section of “Best Practices in Medical Tourism,” “Christiana Care Way,” “Starwood Five Human Truths,” and “H2H packages” in Switzerland are selected to show how patient/guest experience can be made more interactive and less transactional. Therefore, although H2H demands the considerable collaboration from all parties involved in order to ultimately present the excellent care customers, tourists, and patients want, it carries tremendous opportunity for hospitals, hotels, Spa, restaurants, transportation, and more.

Original languageEnglish (US)
Title of host publicationMedical Tourism and Wellness
Subtitle of host publicationHospitality Bridging Healthcare (H2H)
PublisherApple Academic Press
Number of pages9
ISBN (Electronic)9781771885065
ISBN (Print)9781771885058
StatePublished - Jan 1 2017
Externally publishedYes


  • Customer service
  • Healthcare experience
  • Hospitality
  • Hotel
  • Inbound tourists
  • Medical care
  • Medical tourism

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Medicine


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