Analysis of female business travelers’ selection of lodging accommodations

Gail Sammons, Pat Moreo, Lori Fox Benson, Fred Demicco

Research output: Contribution to journalArticlepeer-review

27 Scopus citations


The results of this study should impress upon the lodging industry that female business travelers want to stay in quality lodging operations that are managed with the guests’ comfort, safety and satisfaction as a priority. The differences in female business travelers’ selection of lodging accommodations were investigated. Ten different factor-stable dimensions were found. The results indicated the COMFORT factor, (cleanliness of hotel, well-maintained furnishings, comfortable mattress and pillows), and friendly service of hotel staff explained the majority of the total variance. MANOVA and ONE-WAY analysis of variance indicated that travelers’ selections differed on socio-demographic and travel-related variables as they related to the factor dimensions. The study supports findings from previous studies of business travelers and also presents new findings based on a national sample of female business executives.

Original languageEnglish (US)
Pages (from-to)65-83
Number of pages19
JournalJournal of Travel and Tourism Marketing
Issue number1
StatePublished - May 13 1999
Externally publishedYes


  • Accommodation choice
  • Female traveller
  • Lodging characteristics

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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