An organizational identity approach to strategic groups

Vikas Anand, Mahendra Joshi, Anne M. O'Leary-Kelly

Research output: Contribution to journalArticlepeer-review

22 Scopus citations


We argue that a firm forms three distinct relationships with strategic groups-identification, disidentification, and ambivalent identification. Firms can form any of these relationships with multiple strategic groups, and the set of these relationships comprises a firm's strategic group configuration (SGC). We propose that the nature of a firm's identity influences the characteristics of its SGC. We demonstrate the implications of our model by exploring how a firm's strategic group configuration affects its information-seeking behaviors. Finally, we describe how the SGC framework offers several key implications for this field of research.

Original languageEnglish (US)
Pages (from-to)571-590
Number of pages20
JournalOrganization Science
Issue number2
StatePublished - Mar 2013
Externally publishedYes


  • Organizational identification
  • Organizational identity
  • Strategic group identity
  • strategic groups

ASJC Scopus subject areas

  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management of Technology and Innovation


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