| Original language | English (US) |
|---|---|
| Pages (from-to) | 59-64 |
| Number of pages | 6 |
| Journal | Hospitality and Tourism Educator |
| Volume | 4 |
| Issue number | 1 |
| DOIs | |
| State | Published - Nov 1991 |
ASJC Scopus subject areas
- Education
- Tourism, Leisure and Hospitality Management
An interactive plan for teaching hospitality marketing: Conceptual misconceptions in hospitality marketing instruction
Allen Z Reich
Research output: Contribution to journal › Article › peer-review
4
Scopus
citations