An Empirical Estimation of the Value-Added Impact of Lucca Comics and Games Festival on Hotel Performance

Alessandro Capocchi, Gustavo Barboza, Fred DeMicco, Cinzia Vallone

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Our study aims at investigating how the “Lucca Comics & Games Festival” has grown to become a major revenue generator for the hotel industry and the overall Lucca economic activity. Our study placed a specific interest in analyzing, estimating, and approximating the monetary impact of “Lucca Comics & Games Festival” on the hotel and hospitality segment, and provided extensions to the larger economic activity of the Lucca economy. Our article is an empirical paper, and as such we do not claim to make significant theoretical contributions in terms of model development. Instead, we provide a useful set of tools to estimate and assess the value added of the festival on the economic performance of the hotel sector in the city of Lucca. The article makes a clear contribution to the knowledge related to experiential creation in the field of tourism. Particularly, we provide a simple methodology that allows us to estimate a value-added impact measure.

Original languageEnglish (US)
Pages (from-to)523-546
Number of pages24
JournalJournal of Hospitality and Tourism Research
Volume44
Issue number3
DOIs
StatePublished - Mar 1 2020
Externally publishedYes

Keywords

  • creative and cultural tourism
  • experience
  • hotels performance
  • Lucca Comics & Games Festival
  • territory
  • value-added impact

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

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