Age-and gender-based market segmentation: A structural understanding

Haemoon Oh, Sara C. Parks, Frederick J. Demicco

Research output: Contribution to journalArticlepeer-review

56 Scopus citations

Abstract

Age-and gender-based market segmentation studies have appeared frequently in the travel literature. The authors examined the implicit assumptions made in previous age- and gender-related studies. In addition, a well-established marketing theory was employed to compare age- and gender-based market segments. The findings indicate that the two age (senior vs. younger) and gender segments are heterogeneous and provide different measurement reliabilities. However, the decision making process of the different age and gender groups was the same. The findings and implications are discussed.

Original languageEnglish (US)
Pages (from-to)1-20
Number of pages20
JournalInternational Journal of Hospitality and Tourism Administration
Volume3
Issue number1
DOIs
StatePublished - Jan 30 2002
Externally publishedYes

Keywords

  • Age
  • Female
  • Gender
  • Market segmentation
  • Senior
  • Traveler

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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