A portfolio of media: Effects of media synchronicity on communication performance

Martin D. Hassell, Moez Limayem

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations

Abstract

This paper describes research in progress to empirically test the Media Synchronicity Theory (MST) (Dennis et al. 2008). We conducted an experiment consisting of 55 individuals organized into 13 different teams. The teams were assigned to use a lower synchronous medium, a higher synchronous medium, or a portfolio of media. The teams worked together on a new hidden-profile task, and several variables relating to communication performance were measured. The results of the initial study indicate support for the main hypotheses of the paper and the theory. Teams that used a portfolio of media outperformed those teams that used only one type of medium. However, additional data collection is necessary for significance testing.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Pages1672-1681
Number of pages10
StatePublished - 2011
Externally publishedYes
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: Dec 4 2011Dec 7 2011

Publication series

NameInternational Conference on Information Systems 2011, ICIS 2011
Volume2

Conference

Conference32nd International Conference on Information System 2011, ICIS 2011
Country/TerritoryChina
CityShanghai
Period12/4/1112/7/11

Keywords

  • Communication performance
  • Media synchronicity
  • Virtual teams

ASJC Scopus subject areas

  • Information Systems

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